From spreading the word via a variety of social networks to iPad giveaways, anything is fair game if it helps an app rise above the App Store haystack.Īkaka compares the current app market to an ocean and each individual app as nothing more than a drop of water. Appular will user every tool available to make sure people know about an app. Here’s a look at three players with unique approaches to easing the app bottleneck and getting more exposure to more apps.īrian Akaka is founder and CEO of Appular, a full-service public relations firm that specializes in getting the word out about their clients’ apps. Even as iTunes offers more featured apps and granular categories, the average consumer doesn’t have a chance of sampling any significant portion of the 250,000 apps available for download at the App Store. The term “app discovery” has become a catch phrase linked to the aggravating bottleneck that seems to plague stores like Apple’s App Store and the Android Market. While the inventory of available apps continues to grow, so too does the level of confusion surrounding this burgeoning market.Īpp stores with libraries that measure in the hundreds of thousands are a sign of a healthy mobile content market, but those big numbers are also complicating life for carriers, developers and consumers alike, as each seeks to make the most of a market that some say is missing its potential.
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